The company is thus accelerating its international expansion and clearly stating its ambitions: to become the European leader in data and retail media.

The distribution chain Alcampo and Valiuz, a Retail Media Network and Data Alliance, have forged a strategic partnership aimed at boosting Alcampo's advertising activity, advancing Retail Media, and offering innovative and omnichannel solutions to enhance the visibility of their brands.

Valiuz's Retail Media agency and Krëfel announced today that they have signed a strategic partnership.

Valiuz Retail Media and drive-through pioneer Chronodrive announced today that they have signed a strategic partnership.

The European Commission has announced that it will withdraw its proposed ePrivacy Regulation within the next six months.

As marketing strategies evolve in response to the end of third-party cookies, second-party data takes on renewed relevance.