ADEO Retail Media joins Valiuz to create a Retail Media leader in Europe

Lille, January 2, 2025 – Valiuz announces the integration of ADEO Retail Media, the

Retail Media division established in 2023 within ADEO, the enterprise platform

specializing in home improvement (Leroy Merlin, Weldom, Saint Maclou,

Bricoman...). This merger marks a significant milestone for Valiuz in its ambition to

become a leader in Retail Media in Europe.

A unique market positioning

After integrating the advertising inventories of Auchan, Boulanger, and Kiabi,

Valiuz welcomes the teams and advertising assets of ADEO's brands, thereby

consolidating its unique market position. This new merger allows Valiuz to extend

its existing offer with new verticals and strengthen its presence in Europe.

Combined assets for an unparalleled offer

ADEO Retail Media brings a strategic presence in Spain, Italy, and Poland. Its deep

expertise in a 1P and 3P advertiser ecosystem in the home improvement sector

adds new verticals to Valiuz's offer.

This collaboration also enriches the activation possibilities for ADEO Retail Media's

advertisers. Valiuz offers a range of solutions such as profiling, off site, on site,

in-store activation, as well as CRM and associated measurement.

Frédéric Marty-Debat, leader of ADEO Retail Media, adds: "We are delighted to join Valiuz, a partner who shares our vision and commitment to excellence and innovation. Together, we will create innovative and personalized experiences for our clients in Europe and beyond."

A vision for the future of Retail Media

This new entity is designed to meet the growing needs of brands and retailers

seeking to stand out in an increasingly competitive environment. This merger also

expands Valiuz's teams from 160 to 195 talents, determined to innovate together.

Sébastien Zecchini, General Manager of Valiuz: "The integration of ADEO Retail Media's teams and their expertise is a key step in strengthening our leadership in a rapidly growing market. With Olivier Boutin, we are excited to combine our expertise to offer our clients ever more effective solutions."

The goal is clear: to provide clients with the most innovative and efficient solutions

on the market. With this merger, Valiuz affirms its ambition and positions itself as

a key player in Retail Media in Europe.

About Valiuz :

Born from a technological alliance of French retail companies, Valiuz offers services and solutions based on the power of customer data. In 2023, Valiuz launched its omnichannel and omnibrand Retail Media agency, connecting brands to consumers during their online and in-store shopping. Among its solutions, the Lille-based company offers profiling, Off Site, On Site, In Store activation, CRM, and associated measurement. This proposal allows advertisers to showcase their products and optimize their advertising investments. Our holistic approach to the customer journey offers a personalized shopping experience, thereby strengthening the connection between brands, retailers, and their consumers. The 16 companies of the Valiuz Alliance: Alinea, Auchan, Boulanger, BZB, Chronodrive, Decathlon, Electro Dépôt, Flunch, Grain de Malice, Jules, Kiabi, Leroy Merlin, Norauto, Rouge Gorge, Saint Maclou, Tape à l'œil.

About d'ADEO

ADEO is a leader in Europe and the 3rd largest global player in the home improvement and DIY market with a total turnover of 30.7 billion euros inclusive of tax in 2023. With its network of 1000 sales outlets, marketplaces, and platform partnerships, ADEO distributes its solutions for positive living in 21 countries and is the only player in its market

to offer such international presence.

WE MAKE HOME A POSITIVE PLACE TO LIVE.