Boulanger chooses Valiuz Adz to accelerate its retail media strategy
- Hélène Allouard
- Jul 8, 2024
- 4 min read
Updated: Jan 2
An unprecedented partnership to offer brands a Retail Media solution efficient and innovative
Paris, July 8. 2024 – Valiuz Adz, Retail Media agency of the Valiuz alliance, and Boulanger today announce a strategic partnership. From September 2024, Valiuz Adz will market e-Retail Media activation offers for Boulanger (audience extension, on site) based in particular on the Kamino technological platform. The objective: to offer brands an integrated solution, combining performance, innovation and customer knowledge.
A unique offer for efficient omnichannel campaigns
This partnership allows Boulanger and Valiuz Adz to combine their strengths to offer brands a unique solution. On the one hand, the relationship of trust and the quality of Boulanger's customer experience. On the other, the data and technological expertise of Valiuz Adz, supported by the Valiuz Alliance.
“ By joining forces, we can offer brands advertising devices of unparalleled precision and efficiency ,” declares Mathieu Turgis, Retail Media Leader at Boulanger .
From September 2024, Valiuz Adz will take charge of the marketing and operation of Boulanger's e-retail media activities, from audience extension to on-site. For on-site activation, Valiuz Adz will rely on the Kamino platform to offer advertising formats innovative and impactful, such as video, natively integrated into the purchasing journey of each customer.
“ With our advertising agency Valiuz Adz and our technological partner Kamino, we have completely redesigned our on-site offering ,” underlines Mathieu Turgis, Retail Media Leader at Boulanger . “ Our objective is to optimize the purchasing experience, by combining sponsored promotion and commercial promotion . »
Brands will also benefit from Valiuz's expertise in targeting, performance measurement and exclusive consumer insights in order to continuously optimize their media investments.
" Retail media is an essential growth lever for brands. With Valiuz Adz, we offer them a complete and efficient advertising ecosystem, which draws on our unique knowledge of purchasing behavior. This is a considerable asset to boost their sales at Boulanger " - Mathieu Turgis, Retail Media Leader at Boulanger .
Valiuz Adz, a strategic partner to accelerate Boulanger’s retail media transformation
This strategic partnership illustrates Valiuz Adz's desire to establish itself as a key player in retail media. With an advertising agency that intends to offer Boulanger and its partner brands optimized solutions to enter into conversation with consumers at each stage of their purchasing journey.
For Boulanger, this collaboration represents an opportunity to enrich its advertising ecosystem and strengthen the added value of its retail media offering. By relying on Valiuz's technological and data assets, the brand is equipped with new levers to optimize the monetization of its audiences, for the benefit of both brands and consumers.
“ By integrating this Retail Media offering with high added value, Boulanger is strengthening its positioning as a media owner and thus offering its advertisers new, high-performance insights and activation solutions” - Olivier Boutin, Valiuz Adz Leader.
For brands, Valiuz Adz represents a unique opportunity to access a complete media ecosystem, combining performance, innovation and customer knowledge (affinity segmentation, prediction of purchasing intentions, analysis of online/offline journeys, etc.). They can thus optimize their investments, strengthen their visibility and ultimately, boost their sales, in a qualitative environment and in affinity with Boulanger's values.
Boulanger and Valiuz Adz are once again reinventing retail media
The objective is to create an integrated and effective model, oriented towards brand performance and consumer satisfaction. “ By combining our respective strengths, we have the opportunity to fundamentally rethink the way brands interact with their audiences, and to define new standards for the market ,” analyzes Mathieu Turgis, Retail Media Leader at Boulanger.
A shared vision and the same desire for innovation guide the two partners. Together, they aim to make retail media a key growth and differentiation lever for brands, while offering consumers an enriched and coherent purchasing experience.
See you in September 2024 to discover the first realizations of this ambition which will be extended to physical Boulanger points of sale from 2025!
About Valiuz Adz : Valiuz Adz is an omnichannel and omnimarket Retail Media agency that connects brands to consumers when shopping online and in-store. Drawing on a base of 55 million unique customers at 15 prestigious brands, we offer solutions such as Profiling, Off Site activation, On site, In Store, CRM,... and related measurement. This proposition allows advertisers to promote their products and thus optimize their advertising investments. Our holistic approach to the customer journey delivers a personalized shopping experience, strengthening the connection between brands, retailers and their consumers.
About Boulanger
Boulanger is the specialist in household appliances and multimedia equipment. Its mission is to help everyone take full advantage of the use of its products, both at home and on the move. To support its customers in their lifestyles and in the pleasure of consuming differently, the Boulanger teams, present in France in 219 stores and on boulanger.com , deploy a range of useful, facilitating and adapted services for each use such as collection in 1 hour or home delivery the next day. From help with choice to maintenance advice, including repairs, Boulanger provides solutions to extend the lifespan of products: unlimited repair subscription with Boulanger Le Club INFINITY, recovery and repurchase of old devices, offers of reconditioned products or even equipment rental. Boulanger is the pleasure of consuming differently!
Learn more :
Valiuz Adz: www.valiuz-adz.com - contact: helene.allouard@valiuz.com
Baker: www.boulanger.com - contact: boulanger@hopscotch.fr
