Chronodrive chooses Valiuz to accelerate in Retail media

In Paris, April 3, 2024 – Valiuz Retail Media and drive-through pioneer Chronodrive announced today that they have signed a strategic partnership. While the two companies were already working together to leverage the retailer's data to enrich its customer knowledge and strengthen the personalization of its shopping experiences, they are now going further. Specifically, starting this April, Chronodrive will now offer two separate catalogs: a retail catalog, marketed by Valiuz, and a Trade catalog, marketed by the Chronodrive teams. This partnership, combining performance, innovation, and in-depth customer knowledge, is a direct response to the expectations of advertisers, who are increasingly demanding in terms of performance. A real asset for them, faced with a significant fragmentation of the offering. By partnering with Valiuz Retail Media, Chronodrive joins other leading players such as Auchan, Leroy Merlin, Boulanger, and Kiabi.

A strategic partnership to accelerate Chronodrive's Retail media transformation

By leveraging Valiuz's technology and data assets, Chronodrive is acquiring new levers to optimize the monetization of its audiences, benefiting both brands and consumers. The formats offered by Valiuz in audience extension and on the brand's website are all strategic locations designed to maximize brand visibility without altering the user experience. This approach allows Chronodrive to monetize its spaces while maintaining a fluid and optimized purchasing journey, a key challenge for the 100% online brand (site/app) in Drive and home delivery.

Optimizing advertising tools doesn't just benefit brands; it also benefits consumers. By leveraging data, Valiuz ensures non-intrusive advertising that delivers the right message to the right person at the right time. This approach drives conversion while maximizing the shopping experience.

"With our 56 stores in France, we benefit from an engaged and loyal audience. Our dedicated spaces, both online and offline, combined with our strong growth and qualified traffic, represent a strategic opportunity for brands. By integrating Valiuz's Retail Media network,our brand is giving itself the means to significantly increase its business by attracting new advertisers. This system allows brands to access a larger inventory, with better targeted and more effective campaigns, while guaranteeing our customers a consistently smooth and optimized shopping experience." says Charlotte Peutin, Sales and Customer Experience Director at Chronodrive .

For online activation, Valiuz will rely on the Kamino Retail platform to offer innovative and impactful advertising formats, such as video, natively integrated into each customer's purchasing journey.

"We are delighted with the trust placed in us by Chronodrive, which allows us to strengthen our value proposition in the food sector, particularly on the tactical lever of drive-through. This strategic partnership will allow our clients and advertisers to benefit from a reinforced activation and measurement environment in the FMCG (Fast Moving Consumer Goods) vertical. " Olivier Boutin, Retail Media & Monetization Leader at Valiuz .

About Valiuz:

Founded in 2019, Valiuz is a technological alliance leveraging collective intelligence to make data a strategic asset for innovation and the transformation of commerce. With around twenty partner brands, as powerful as they are complementary (including Leroy Merlin, Décathlon, Auchan, Kiabi, and Boulanger), Valiuz pools and leverages data to enrich customer knowledge and strengthen the personalization of shopping experiences. In France, the company thus has an unrivaled customer database, making it the largest and most diverse source of information available today. Valiuz also connects brands with consumers at the time of their purchases, online and offline, thanks to its omnichannel and omnimarket Retail Media offering covering the entire customer journey, from profiling to on-site, off-site, in-store and CRM activation, including advertising performance measurement. Thanks to its data-driven approach, Valiuz enables brands to offer a more relevant customer experience, advertisers to optimize their investments, and consumers to benefit from better targeted and more responsible advertising. Already present in France, Italy, Poland, and Spain, the company aims to quickly become the European leader in data and retail media. Website:https://www.valiuz-adz.com/

About Chronodrive:

A pioneer in drive-through since 2004, Chronodrive combines the best of online supermarkets and traditional hypermarkets: an intuitive app and website that allow you to shop anywhere, anytime, while offering the XXL product range of a hypermarket. The goal? To save customers time and transform the chore of shopping into a pleasant and special experience. 20 years later, this innovative idea still inspires the company's 2,800 employees. In 2024, their 56 drive-through locations will have delivered 7 million orders combining national and local brands with daily promotions, and always with a smile! With groceries ready in less than 30 minutes and loaded into the trunk in 5 minutes (a Chronodrive unique feature), the brand has a total turnover of €490 million and an unrivaled satisfaction rate of over 80/100. Website: https://www.chronodrive.com/