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Imediacenter and Its Creative Studio Partner with Valiuz to Enhance Retail Media Campaigns with Impactful Content

Writer's picture: Hélène AllouardHélène Allouard

Paris, January 15, 2025 – Imediacenter and its creative studio announce a partnership with Valiuz for the creation of advertising content intended for Retail Media campaigns. This partnership will provide comprehensive and effective service offerings, from the design to the distribution of campaigns.



An alliance serving retail media campaign performance


In a rapidly expanding Retail Media market, Imediacenter brings its expertise in creating both on-site and off-site advertising content to enhance Valiuz's offering. Imediacenter's creative studio ensures the production of a wide range of advertising media, from display banners and videos to social media content. This tailored support allows Valiuz's partner brands to benefit from more impactful and personalized campaigns, thereby optimizing their impact on consumers.

We are delighted to make all our expertise in graphic creation available for impactful and personalized campaigns, as well as our retail expertise, to support Valiuz in an ever more effective Retail Media service offering," emphasizes Chloé Dartois, Head of Imediacenter's Creative Studio.

About Valiuz  : 

Valiuz's mission is to accelerate the transformation of retailers through data and AI in order to meet the challenges of new commercial codes. With our Alliance of around twenty prestigious companies and unrivaled customer knowledge in France, we offer solutions and services entirely dedicated to retail. These solutions allow business teams to enhance their data and support their data-driven transformation to meet the strategic and operational challenges of competitive commerce adapted to new lifestyles and environmental issues.

In 2023, Valiuz launched its omnichannel and omnimarket Retail Media agency that connects brands to consumers during their online and in-store purchases. Among our solutions, we offer profiling, Off Site, On site, In Store activation, CRM, etc. and the related measurement. This proposition allows advertisers to promote their products and thus optimize their advertising investments. Our holistic approach to the customer journey offers a personalized shopping experience, thus strengthening the connection between brands, retailers and their consumers.


About Imediacenter

Imediacenter is a committed network for the production, distribution, and commercialization of advertising activations and media content in all living spaces. With its powerful and strategic network (3,400 DOOH advertising screens and over 10,000m2 of event spaces across France) enhanced by shopper data, and a comprehensive offering (from screen management services to a creative studio), Imediacenter balances business impact with positive impact. Through its "IMpact" approach, Imediacenter is committed to doing its job better and contributing to the advancement of the advertising and media sector. For more information: www.imediacenter.com






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