Lille - Paris, December 12, 2024 – Kiabi, a leader in affordable fashion, continues its diversification with the launch of its Retail Media offering in partnership with Valiuz Adz.
This new step is part of a clear ambition: to support families at every stage of their daily lives by providing a rich, accessible, and diverse experience, both online and in-store.
"The goal is to meet everyone's needs and to be present at all stages of family life through a diversified offering and a seamless experience," explains Sophie Placide, Head of Digital Offerings at Kiabi.
Launched in 2022 with the opening of the marketplace and consolidated with Kiabi Home in September, this approach now expands with the introduction of retail media, further strengthening ties with partners. A partnership with Valiuz Adz for an innovative and omnichannel offering.
This collaboration, successfully initiated through data monetization and audience extension, represents a new step in the brand's advertising strategy.
The aim is to strengthen relationships with partners by offering omnichannel visibility solutions tailored to consumer journeys," states Valentin Tourelle, Head of Retail Media at Kiabi.
Maximum visibility across all touchpoints
Thanks to this partnership, Kiabi offers brands an innovative advertising offer, enabling ultra-targeted and personalized reach, both online and in-store. This integrated system ensures maximum visibility for brands, while optimizing their return on investment.
A tailored offering for every need
Kiabi and Valiuz Adz provide brands with a range of varied advertising formats, from display to videos, while also offering in-store activations. This flexibility allows brands to choose the most suitable solutions for their objectives and maximize the impact of their campaigns.
"This partnership allows us to offer brands both effective and innovative retail media solutions, while enriching the customer experience," adds Valentin Tourelle. Brands such as Damart, Bébé Confort, Rouge Gorge, and Future Home have already adopted this offer, demonstrating its effectiveness and appeal.
KIABI Village: a laboratory of innovation
Alongside the launch of its retail media offer, KIABI inaugurated KIABI Village, a unique experiential concept store in August. This place, a true laboratory of innovation, offers brands the opportunity to test new retail media devices and organize in-store event activations. Moreover, Kiabi marketplace brands can offer pre-launch product tests, allowing customers to enjoy a richer and more personalized shopping experience.
An enriched and engaging customer experience
The goal of this collaboration is to make the shopping experience increasingly personalized and engaging. With refined targeting tools and better consumer insights, partner brands can deliver hyper-targeted messages, ensuring more relevant and effective campaigns.
"This partnership marks an important step in intensifying collaboration with Kiabi. It fits perfectly with the ambition to offer brands increasingly effective activation and measurement solutions to achieve their goals," emphasizes Olivier Boutin, Leader of Valiuz Adz.
About Valiuz : Valiuz's mission is to accelerate the transformation of retailers through data and AI to meet the challenges of new commerce codes. With an alliance of 18 prestigious companies (Alinea, Auchan, Boulanger, BZB, Chronodrive, Decathlon, Electro Dépôt, Flunch, Grain de Malice, Jules, Kiabi, Leroy Merlin, Nhood, Norauto, Oney, Rougegorge, Saint-Maclou, Tape à l’Oeil) and unmatched customer insights in France, Valiuz offers dedicated solutions and services for retail. These solutions enable business teams to leverage their data and adopt a data-driven approach to tackle the strategic and operational challenges of a competitive market, adapted to new lifestyles and environmental issues. Present in France, Italy, Poland, and Spain, Valiuz connects brands to consumers at the moment of purchase, online and offline, through its omnichannel and cross-market Retail Media offering that covers the entire customer journey, from profiling to on-site, off-site, in-store, and CRM activation, including performance measurement. With a base of 55 million unique customers and the expertise of its alliance, Valiuz enables advertisers to showcase their products and optimize their advertising investments, offering a personalized shopping experience and strengthening the relationship between brands, retailers, and consumers.
About Kiabi
Founded in 1978 in Northern France, KIABI revolutionized ready-to-wear fashion by launching a concept of affordable fashion for all families, an unprecedented offer at the time. With a network of 632 touchpoints in 31 countries, KIABI achieves a turnover of 2.2 billion euros (2023), +1% vs 2022. Since its inception, KIABI has been serving families, providing fashion collections that are responsible, desirable, and accessible, designed in France by an in-house team of stylists. As the favorite brand for families, KIABI boasts nearly 10,000 Kiabers of 83 nationalities.