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Teads and Valiuz announce the launch of their partnership around retail data

Writer's picture: Hélène AllouardHélène Allouard

Updated: Jan 15


Lille, Paris, January 8, 2025 – Teads and Valiuz are officially announcing their partnership, making the activation of a unique transactional database in France accessible across the entire Teads ecosystem.

This new partnership offers agencies and media buyers the opportunity to activate Valiuz retail media data for their advertising campaigns on Teads, combining Teads' extensive reach – 91% of the digital population in France – with the transactions analyzed and segmented by Valiuz.




Combining expertise: media consumption and purchasing behavior


For 10 years, Teads has been developing proprietary technologies that offer agencies and advertisers a better understanding of audience media consumption, becoming a reference in understanding editorial contexts.


This unique expertise is supported by the diversity of content produced by all the major professional press titles; Teads reaches almost all French internet users, within a premium and brand-safe environment.


The company also stands out with its creative enrichment solutions developed by Teads Studio, its Teads Ad Manager platform, and its targeting capabilities now enhanced by Valiuz retail data.


Valiuz, a leading retail data alliance in France, relies on a database of 55 million unique customers from major brands such as Auchan, Boulanger, Decathlon, and more, to develop deep customer insights. With GDPR-compliant technology, Valiuz offers a precise and comprehensive view of French consumers' online and offline purchasing behaviors. This partnership with Teads allows the activation of high-quality data within premium and brand-safe media environments, maximizing campaign effectiveness for brands.


Engaging retail audiences at the core of major media


This partnership allows Teads to activate Retail Media Valiuz data across its entire premium inventory, reaching 91% of the French digital population.

"This strategic partnership with Teads offers brands a unique Retail Media solution, combining Teads' extensive reach with the richness of Valiuz's transactional data. The result: more effective and personalized customer engagement, thanks to deep insights and premium inventories, enabling precise performance measurement and ROI optimization." Clément Sevin, Head of Adtech & Programmatic at Valiuz." Clément Sevin, Adtech & Programmatic Manager at Valiuz.

Teads platform partners now have access to a library of over 700 segments, the ability to create custom segments and activate all of these audiences iin the ecosystem of major media, combining the power of Valiuz's retail data with Teads' reach and technological innovation.


As part of this partnership, Teads also offers the ability to maximize the reach of Valiuz retail audiences and target them in cookieless environments using its tool, the cookieless translator, which translates any audience into combinations of predictive and contextual signals.


On the Insights and Measurement side, Teads and Valiuz's capabilities offer unmatched consumer insights, associating their in-store purchasing behaviors with their media consumption. Sales impact studies, both online and in-store, are available through conversion reports conducted by Valiuz.


Finally, to offer optimal performance tracking, Teads now integrates advertising attention measurement into its Retail Media campaigns, with attention KPIs allowing for a much more precise prediction of sales impacts than traditional media KPIs.


About Valiuz :

Valiuz's mission is to accelerate the transformation of retailers through data and AI in order to meet the challenges of new commercial codes. With our Alliance of around twenty prestigious companies and unrivaled customer knowledge in France, we offer solutions and services entirely dedicated to retail. These solutions allow business teams to enhance their data and support their data-driven transformation to meet the strategic and operational challenges of competitive commerce adapted to new lifestyles and environmental issues.

In 2023, Valiuz launched its omnichannel and omnimarket Retail Media agency that connects brands to consumers during their online and in-store purchases. Among our solutions, we offer profiling, Off Site, On site, In Store activation, CRM, etc. and the related measurement. This proposition allows advertisers to promote their products and thus optimize their advertising investments. Our holistic approach to the customer journey offers a personalized shopping experience, thus strengthening the connection between brands, retailers and their consumers.


About Teads

Teads is the global media platform and created inRead, an advertising format that is integrated into the heart of articles on the largest press sites. Historically known for video, the company has since expanded into display formats, social media and performance campaigns. By bringing together the largest French and international media, Teads offers a massive reach with 1.9 billion Internet users each month, including 48 million in France, or 9 out of 10 Internet users. Its end-to-end platform combines technology, creativity and media to offer better advertising effectiveness to brands, better monetization solutions for publishers and better experiences for consumers. Its creative entity Teads Studio is made up of 150 designers dedicated to adapting and optimizing advertisers' advertising formats. All of Teads’ capabilities, including its cookieless solutions, are integrated into its Teads Ad Manager buying interface, enabling the user to set up and operate advertising campaigns with extreme simplicity, while benefiting from priority access to the largest press sites and unprecedented performance. Teads has more than 1,200 employees in 32 countries on all continents. For more information, visit www.teads.com






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