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Writer's pictureHélène Allouard

Valiuz launches Valiuz Adz, in partnership with Auchan and Boulanger, a unique Retail Media solution

Updated: Jul 17

Valiuz, a major player in data, announces the launch, this Thursday, September 21st, of its Retail Media agency "Valiuz Adz", in partnership with two brands strongly anchored in the daily lives of the French population: Auchan and Boulanger. In a rapidly evolving context and a market that has become complex, this new offer aims to strengthen the connection between brands, retailers and their consumers.


A booming retail media market

Estimated at 1 billion euros in France, retail media already represents 10% of advertising investments in France, creating the strategic need for all players in the sector to position themselves on this market. It is in this context that Valiuz is enriching and developing its offering by launching Valiuz Adz, a new Retail Media agency to meet the major challenges of advertisers and retailers.

For advertisers, this offer allows them to implement effective omnichannel strategies to face an increasingly competitive world. For retailers, Valiuz Adz solutions accelerate their transformation towards new businesses and commercial codes.


Technology and data at the service of advertisers

Valiuz Adz is a unique proposition, based on unparalleled data and technology, which makes it a key player in the retail media sector.

Thanks to in-depth analysis of the digital journeys of the Alliance companies (16 major retail brands in France such as Auchan, Boulanger and Kiabi) and the transactions of their 4,000 stores, Valiuz has exceptional customer knowledge. This enriched data on more than 55 million unique customers, representing 80% of French households, makes Valiuz one of the largest digital and physical bases in retail.


Building on this data and technological base, Valiuz Adz intends to meet market expectations by simplifying access to data and inventories, by industrializing decision support and activation tools allowing brands to seize marketing opportunities. growth as close as possible to the point of sale.


A range and depth of offering unprecedented on the market

Symbol of the emergence of a new paradigm, this announcement marks a turning point in the retail media sector. Beyond the figures, it is its positioning as an integrated omni-channel and multi-brand management which marks its difference.


  • Unprecedented depth of offering. Valiuz Adz offers a complete range of activation and measurement offers on all channels in order to best meet the communication challenges of suppliers, advertisers and their Media agencies. Through this 360° capacity, Valiuz Adz also intends to offer its partners an in-depth, quantifiable and enriched analysis of consumer expectations.

  • Unrivaled market coverage. The alliance's brands are among the favorite brands of the French, in varied and complementary markets, representing, in total, a very significant percentage of household consumption.


Auchan and Boulanger join forces with VALIUZ ADZ to create the “one-stop shop retail media” for the Alliance brands

By positioning itself as the preferred contact for orchestrating all of a brand's retail media systems, Valiuz Adz responds to the simplification expectations of an increasingly complex market, facilitating interactions between brands, their media agencies and the distributors.


Two distribution giants, Auchan and Boulanger, have already adopted this vision by entrusting Valiuz Adz, from January 1, 2024, with their entire retail media activities, thus underlining the relevance and effectiveness of this “one-stop” approach. stop shop. »


For Sébastien Zecchini, CEO of Valiuz : “Today the Valiuz Alliance is taking a step forward in becoming the most ambitious retail media offering on the market. We are delighted to have brands that trust us like Auchan and Boulanger and which allow us to offer advertisers a unique value proposition in the Retail Media market. With our ambition of a one-stop shop, we are also delighted to begin collaborations with the operational partners of its brands. »
For Olivier Boutin, Retail Media Director of Valiuz : “Even if retail media presents itself as a sustainable market worth several billion euros and there are already a few big players, we are only at the beginning of the history and it is up to us to make the effort of platformization, of simplification in access to our offers, of the operation of managed or self-service campaigns up to, of course, access to measurement . The promise of Valiuz Adz is to offer a platform combining customer knowledge and multi-channel activation solutions ranging from branding to conversion. Our challenge is to enable our distributors, advertisers and agencies to re-engage in conversation with their consumers by measuring performance throughout their purchasing journey. »
For Sofia Liévin, Retail Media Director at Auchan : “At Auchan, we are both aware of the economic potential of retail media but also of the challenges that it represents. Beyond their search for performance, brands expect simplification, platformization, professionalization of measurement and above all massification. Faced with these challenges, we were attracted by Valiuz's proposal to capitalize on an already existing data alliance which has proven itself to build a powerful retail media agency which can place itself among the main players in this structuring market. We are delighted to be among the first retail partners of Valiuz Adz.”

Press contacts:

Valiuz: Hélène Allouard, 07 56 86 75 91, helene.allouard@valiuz.com



About Valiuz:

Valiuz's mission is to accelerate the transformation of retailers using data and AI in order to jointly respond to the challenges of new commercial codes.

With our Alliance of around twenty prestigious companies and unrivaled customer knowledge in France (55 million unique customers), we offer solutions and services entirely dedicated to retail. These solutions allow business teams to enhance their data and catalyze their data-driven transformation to meet the strategic and operational challenges of competitive commerce adapted to new lifestyles.





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