A new development in the Spanish market for Valiuz with Alcampo
- Hélène Allouard
- May 14
- 3 min read
Updated: May 16
The company is thus accelerating its international expansion and clearly stating its ambitions: to become the European leader in data and retail media.
Paris, May 13, 2025 – Valiuz, the data and retail media alliance, is taking a new step in its development by announcing a strategic partnership with Alcampo, a leading player in the Spanish retail sector. This collaboration marks a further step in the internationalization of Valiuz, which makes no secret of its ambitions: to establish itself as the leading player in a rapidly transforming market and become the European leader in data and Retail Media.
Conquering the Iberian Peninsula…
Valiuz now markets and operates the Retail Media activities of Alcampo (the Spanish subsidiary of the Auchan group), with the mission of professionalizing and strengthening the brand's advertising business. Valiuz offers retailers innovative omnichannel solutions, drawing on in-depth knowledge of the purchasing journey and proven mastery of media environments. Its expertise will support Spanish brands in the design, management, and optimization of targeted and effective campaigns, working closely with Alcampo's marketing teams.
Through this partnership, Valiuz once again affirms its strong growth dynamic on the European continent. While France remains its historic and main market, Valiuz is also established in Italy and Poland and has recently been operating in Belgium (notably through a partnership with the household appliance, IT and audiovisual distribution player Kréfël). A strategic network initiated in January 2025. The expert is thus rapidly expanding its international presence with the objective of building a homogeneous, efficient and locally adapted Retail Media offering.
This partnership with Alcampo marks the birth of a new legal entity: Valiuz Iberia. In Spain, the company already supports Leroy Merlin, with Alcampo being its second partner brand in the country. In addition to Spain, Valiuz Iberia also plans to operate in Portugal in the short term.
« Our ambition is clear: to create a strong, pan-European brand capable of delivering a unified value proposition across the continent, while integrating the local specificities of each market », says Sébastien Zecchini, CEO of Valiuz. « The partnership with Alcampo perfectly illustrates our approach: operational proximity to brands and retailers, a commitment to quality in execution, and a constant commitment to advancing the entire Retail Media market. »
… and beyond!
To date, Valiuz has 245 employees in France, split between the Lille headquarters and the Paris office, 14 in Spain, 8 in Italy and 3 in Poland. One person, integrated into the Paris team, is also dedicated to the Belgian market, pending the opening of a first local office planned to operationally support other major brands in the Low Countries from 2026.
Further expansion also targets Romania, a rapidly developing market where Valiuz will begin its expansion, relying on its Polish teams. Germany is also included in its medium-term plans.
Valiuz's approach, focused on omnichannel and the convergence of data and media, represents a powerful lever for both retailers and advertisers. In these new countries, Valiuz intends to equip retailers that have previously lacked structured advertising capabilities, while offering brands a powerful alternative to reach their target audiences. By bringing its expertise to every stage of the customer journey—on-site, off-site, and in-store—Valiuz enables retailers to better leverage their advertising inventories and data assets, and allows advertisers to optimize their investments.
As Retail Media experiences exponential growth in Europe, Valiuz is establishing itself as a catalyst for innovation and a trusted partner for retailers and brands seeking to deploy data-driven omnichannel strategies. Its vision: to develop a robust and agile European solution capable of supporting the transformations of commerce and advertising in the era of hyper-personalization.
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