Alcampo et Valiuz sign an agreement to strengthen Retail Media

Madrid, May 5, 2025. The distribution chain Alcampo and Valiuz, a Retail Media Network and Data Alliance, have forged a strategic partnership aimed at boosting Alcampo's advertising activity, advancing Retail Media, and offering innovative and omnichannel solutions to enhance the visibility of their brands.

This agreement will be implemented immediately, focusing initially on retail media opportunities available on the website www.alcampo.es and on screens installed in their supermarkets. Promotional actions through other channels outside Alcampo will also be integrated.

Valiuz will integrate into Alcampo's operations, providing personalized service and attention to all the brands collaborating with the chain. Leveraging its expertise in Retail Media, Valiuz will advise and collaborate with the marketing teams of these brands to plan and design advertising campaigns that maximize results.

As part of its commitment to diversifying its offerings and supporting local and regional suppliers, the new Retail Media project that Alcampo will develop in collaboration with Valiuz will serve as a visibility and reach platform for all the brands the company works with.

« We are very excited about this alliance with Alcampo, says Monica Perez, Country Manager of Valiuz Iberia. "We believe that together we can revolutionize Retail Media in Spain, offering suppliers tools and solutions that truly foster their growth.»

Meanwhile, Veronika Nikolaeva, Director of E-commerce at Alcampo, adds: « We are thrilled to take a step forward in Retail Media and support our suppliers in increasing the impact of their brands through our platforms.»

À propos de Valiuz

Valiuz is a Retail Media Network and Data Alliance that offers tailored solutions to brands and retailers. With extensive experience in the sector, Valiuz helps brands grow through innovative, data-driven marketing strategies. Already present in France, Italy, Poland, and Spain, the company aims to quickly become the European leader in data and Retail Media.

À propos d'Alcampo

Alcampo operates hypermarket and supermarket formats. Currently, it runs 525 centers, including 80 hypermarkets and 445 supermarkets (129 franchises). The company also operates 52 gas stations and provides an online commerce service.

The company employs 23,300 individuals and holds the Top Employer label, awarded by the Top Employers Institute, which recognizes the company's Human Resources policy, work environment, and promotion of well-being.

On the environmental front, Alcampo is implementing a decarbonization plan for its activities, aiming to achieve carbon neutrality by 2043 in the areas of direct emissions (Scopes 1 and 2) and to reduce CO2 equivalent emissions by 25% in Scope 3.